Strategic-backed branding for outdoor, nature, and food businesses.
Strategic-backed branding
for outdoor, nature, and
food businesses.
brand packages
Ready to work together?
I know what it takes to build a brand that not only looks great but truly connects with your people.
I use my years of experience running my own creative business, coaching other entrepreneurs, and working in the outdoor industry to help companies like you craft visuals that don't just look pretty, but instead tell your story, reflect your values, and share your mission with clarity and joy.
Your brand deserves more than a logo—
it deserves a strategy that shares your vision.
Let's tell your brand's story.
brand packages
Custom Illustrations
Custom Illustrations
Custom Illustrations
3 packages to choose from based on what
You + your business need
This is for you if you’re building your brand from the ground up or refreshing your visuals for a new chapter. Foundation gives you the essential pieces—logo, brand mark, color palette, and typography—to create a clear, cohesive visual identity that sets you apart from
the start.
This is for you if you’re building your brand from the ground up or refreshing your visuals for a new chapter. Foundation gives you the essential pieces—logo, brand mark, color palette, and typography—to create a clear, cohesive visual identity that sets you apart from the start.
Foundation
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includes:
4 Weeks
Brand Strategy Meeting
Moodboard
Primary Logo
Alternate Logo
Brand Mark
Color Palette
Font Suite
Brand Guide outlining your brand's message, voice, and visual guidelines
Suite of Launch Graphics
Brand Strategy Meeting
Moodboard
Primary Logo
Alternate Logo
Brand Mark
Color Palette
Font Suite
Brand Guide
Suite of Launch Graphics
TIMELINE:
INQUIRE
3 packages to choose from based on what
You + your business need
Ready for your mission-driven business to get the attention it deserves? From beer labels to camping gear to cookbooks, I’ve got you covered.
Custom Illustrations
Ready for your mission-driven business to get the attention it deserves? From beer labels to camping gear to cookbooks, I’ve got you covered.
Custom Illustrations
Ready for your mission-driven business to get the attention it deserves? From beer labels to camping gear to cookbooks, I’ve got you covered.
Custom Illustrations
core
You’ve got traction—and now it’s time to grow. Core includes everything in Foundation, plus additional brand assets to help you show up consistently, connect with your audience, and feel stoked every time you share your brand.
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includes:
6 Weeks
Brand Strategy Meeting
Moodboard
Primary Logo
Alternate Logo
Brand Mark
Color Palette
Font Suite
Brand Guide outlining your brand's message, voice, and visual guidelines
Suite of Launch Graphics
Plus, your choice of two of the following:
Brand Strategy Meeting
Moodboard
Primary Logo
Alternate Logo
Brand Mark
Color Palette
Font Suite
Brand Guide
Suite of Launch Graphics
Plus, your choice of two:
TIMELINE:
Social Media Template Pack (3 grid templates, 3 reel templates)
Business Card Design
Custom Brand Pattern Design
Set of Illustrated Brand Icons (used for Instagram highlight icons, website icons, products, and more)
Social Media Template Pack
(3 grid and 3 reel templates)
Business Card Design
Custom Brand Pattern Design
Set of Illustrated Brand Icons (used for Instagram highlight icons, website icons, products, and more)
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You’re all in. You know your brand is more than a logo—it’s an experience. Signature includes everything in Core, plus a custom mural for your space that brings your story to life and connects your customers to your vision every time they walk through the door.
signature
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includes:
8-12 Weeks
Custom mural for your business space based on your brand guidelines
TIMELINE:
Social Media Template Pack (3 grid templates, 3 reel templates)
Business Card Design
Custom Brand Pattern Design
Set of Illustrated Brand Icons (used for Instagram highlight icons, website icons, products, and more)
Social Media Template Pack
(3 grid + 3 reel templates)
Business Card Design
Custom Brand Pattern Design
Set of Illustrated Brand Icons
(used for Instagram highlight icons, website icons, products, and more)
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Brand Strategy Meeting
Moodboard
Primary Logo
Alternate Logo
Brand Mark
Color Palette
Font Suite
Brand Guide outlining your brand's message, voice, and visual guidelines
Suite of Launch Graphics
Your choice of two of the following:
Brand Strategy Meeting
Moodboard
Primary Logo
Alternate Logo
Brand Mark
Color Palette
Font Suite
Brand Guide
Suite of Launch Graphics
Your choice of two:
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Click on an image to learn more about the project
Click on an image to learn more about
the project
recent brand Projects
Project: Foundation Brand Package
- paul ramsay, CEo a local guide
"This is a classic 'Google Needs 6 Stars' situation.
I came to Liz with a dream, and left with a brand that reflects not just the work that I want to do, but the person I am. Liz is kind, thoughtful, and knows exactly the right questions to ask. This is professionalism as it should be. Hire Liz."
Project: Illustrated Mural for International Social Media Company
- Shelley Barry, SLATE Art Consulting
“Liz was a dream to work with — both incredibly creative and totally responsive. She was very articulate in both one-on-one and in larger group brainstorming sessions with the client.”
Project: Custom illustrations for gift shop merchandise
- Melissa Jenski, former product developer & merchandising coordinator, georgia o'keeffe museum
"Liz is prolific, professional and a pleasure to collaborate with."
Project: Food Illustrations for Social Media Marketing
- ginny sterpka, creative startups
“We love Liz’s illustration style and her collaborative, well organized process that kept us on track during our quick turnaround time.”
Project: Custom Stamp & Branding Illustrations
- ben, swnm food hub & seed library
“We felt immediately that we were in great hands with Liz. She was very communicative and prompt throughout the whole process and created a logo we are very happy with. We can't recommend Liz enough!”
Project: Illustrations for The Four Sisters Cookbook: Keeping Family Traditions Alive - Recipes from The Pueblo by Norma Naranjo
- macy loy
"Liz went above and beyond, she delivered everything early, was able to change directions super easily, and came out with really great, accurate, and high quality designs. She was awesome to work with!"
Project: Custom Branding
- Sallie Hoefer, CEO of Soul Friend flowers
"Throughout the creative process Liz was professional, intuitive, curious, progressive and supportive. I’d 10 out of 10 recommend Liz to anyone who needs help getting their creative juices flowing, for new brand launches, or illustration work."
Project: Logo Illustrations for Wild Hare Films
Bethany McCamish, CEO Bethany Works Design
"If you need an illustrator to collaborate with on a project, Liz is your gal. Professional, prompt, allows you to do what you do best and provides the perfect complement. She is a dream to work with."
How it Works
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Share your strategy-backed brand with the world to tell your story and make a lasting impact.
Once you book your package, we'll dive into your strategy which I'll translate into custom designs that resonate with your audience.
Fill out the contact form + book a discovery call to tell me all about your business goals + vision.
STRATEGIZE
LAUNCH
CONNECT
Chances are, we’d make a great team.
Branding
labels
packaging
Merch
cookbooks
products
magazines
cafe Walls
brewery
And you’re looking for vibrant
art for:
Authenticity
connection
creativity
nature
and you value:
Restaurant
Nature Organization
Food or Nature Magazine
Outdoor Business
Brewery
Winery
Botanical Garden
Farm
Cafe
If your company is a:
Wondering if we’d be a good fit?
Frequently Asked Questions
When can we start?
Your start date will be established after you inquire with your project details based on your project timeline and my availability.
Can I add on additional visual items to the above services?
Yes! Simply let me know in the Contact Form what you need for your project so we make sure you have all of your bases covered.
Will I get to provide feedback on the illustrations and designs?
Yes. When we work together, it’s a collaborative process. Every project includes two rounds of revisions.
I need an illustration or design that isn't listed above. Do you offer that?
Most likely! Fill out the Contact Form to tell me what you need and I’ll let you know how we can make it happen.
Do you offer web design, too?
Nope! But I have some great references I can share with you to complement your branding project.
I’m an illustrator and educator based in North Carolina. As an avid-runner and nature-nerd with a passion for living life fully, it is my joy to create vibrant art that connects you to the mission of your values-driven business, to your people, and to the beauty of life itself. If you love cowboy coffee, dancing to 90s music, and believe in the infinite power of creativity (and dark chocolate), you’re in the right place.
Hey! I’m Liz.
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